Trusted by Private Consultants, Clinical Directors, and Clinicians -
Digital Healthcare Leaders helps you become a thought leader, grow your professional reputation and become the go-to authority in your space
The only personal branding training designed specifically for healthcare professionals
Train with the exact same top-tier training used by top-of-their-field healthcare professionals, and world-class MDs at leading healthcare organisations
Dr Sheena Kumar, Student of the First Digital Healthcare Leaders Cohort
What You're Getting Inside the LIVE Digital Healthcare Leaders Training Programme
Programme Description
This is a 6-week live training programme designed to turn you into a recognised thought leader.
Across 6 weeks, you’ll learn how to:
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Share your message in a way that gets attention and builds trust.
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Grow a strong, large presence on social media without wasting time or breaking compliance rules.
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Get featured in the media and become a recognised expert.
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Build your own private group of loyal followers you own and control.
- Monetise your audience at every stage of the personal branding journey.
You’ll join live seminars and tutorials every week, all recorded so you can rewatch anytime. You’ll also get extra office hours, coaching calls, and bonus sessions with leading experts to make sure you don’t just learn: you take ACTION.
Programme Outline
Each week builds on the last. You will never spend lots of time doing something that hasn't already been proven to work. For example, you will only start creating long-form content once you know how to create short-form content that performs well. Why? So that you don't waste time creating a long video that no one ends up watching. We test and iterate at every single stage of building your online presence. The journey is a life-long journey, but we break it down into the exact small step you need to take every single day in order to build your online reputation so that it lasts, so that its sustainable for you to maintain, and so that it performs for you.
Week 1: Psychology of Influence & Attention
Learn the psychology behind how to create content that grabs attention, earns trust, and inspires action. Understand how to position yourself as a thought leader and person of influence in your specialty.
We'll quickly run through all regulations you need to know to create content that is compliant, and we'll show you the big picture vision of how you can go from content to making money from your online presence.
Week 2: Short-Form Video Content
Short-form video content is the fastest way to build visibility and an audience right now, so we start here.
You’ll learn how to create simple, engaging videos that instantly build your presence, even if you’ve never filmed before. We’ll show you how to turn your expertise and real-life experiences into educational, interesting content that gets engagement, builds trust, and positions you as an authority across all major platforms.
Platforms: YouTube, TikTok, Instagram.
Week 3: Long-Form Video Content
Once people are paying attention, long-form video is what turns casual viewers into loyal followers. This week is about depth and trust.
We’ll help you plan and film longer, more substantial content like tutorials, educational breakdowns, or expert opinion pieces that live on platforms like YouTube. You’ll learn how to share your message in a way that holds attention, builds credibility, and keeps people coming back to you. We teach you to create content that performs well and that your ideal audience is already looking for.
Platform: YouTube.
Week 4: Written Content
LinkedIn is where reputations with your peers and businesses are built fast. This week we’ll help you turn LinkedIn into your biggest business brand asset that attracts speaking opportunities, business consulting opportunities, and clients.
We’ll teach you how to write content that goes viral, that people want to read, and gets in front of more people. You’ll also get guidance on using AI properly to enhance your voice and build a profile that decisions makers respect.
Platform: LinkedIn.
Week 5: Media: How to get press attention
We bring in a healthcare PR expert to show you how to build your press profile, speak to journalists, and get featured in respected outlets so you’re seen as the go-to expert in your field. Social consensus matters, so we teach you how to appear as the thought leader in other peoples eyes by creating and leveraging press opportunities.
Week 6: Monetisation
We build an online reputation not only to be seen as an industry expert, but also to increase our opportunities and own our own time.
This week, we teach you the exact steps on how to turn your online presence into something tangible that you can generate income streams from. We break down step-by-step how to set up a high-value community, keep people engaged, and earn from your influence ethically and authentically. You’ll leave with all the ways you can monetise your audience and the roadmap to do so.
[BONUS] Coaching
We then give you 4 more weeks of weekly optional coaching sessions so that you have time to implement and keep asking questions as they come up. Beyond this, you also get lifetime access to every single cohort we run so if you want to focus only on short-form video content this round, and join and learn about long-form video content next round, you can. We run the programme live every single quarter to give you the opportunity to join again and keep learning at your own pace. Building your online presence is an asset that will pay off more every single year that you maintain it. This programme is designed to support you every single year from the day you decide to start.
Lifetime Access
When you join, you get lifetime access to the full training and all future live rounds.
We run the programme three times a year, so you can join in at any stage, take part in the live sessions that fit your schedule now, and come back for any modules you want to go deeper on in the next round.
Many of our students join for part of the training this round, and come back live the next time for the areas they want to master next, making it a flexible, ongoing journey of growth that evolves with you and your career.
Getting Started with Your Thought Leadership is as easy as 1... 2... 3...!
2026 Cohort Calendar
Main sessions run on Saturdays and Sundays at 9am. All sessions are recorded and available for replay if you can't attend. Optional coaching sessions also run at different times throughout the week to accommodate for anyone whose schedule may not fit weekend sessions.
Week 1: 12th January 2026
Week 2: 19th January 2026
Week 3: 26th January 2026
Week 4: 2nd February 2026
Week 5: 9th February 2026
Week 6: 16th February 2026
If you’re here, it’s because you feel the pull to create real impact. To be seen, heard, and trusted by the people who need your expertise most..
You want to make your presence known as a leader in healthcare, amplify your advocacy, and increase your opportunities.
- You want to increase your income.
- Maybe your social posts are falling flat.
- You want to make a bigger impact in healthcare
- Your clinic diary could use a few more bookings.
- You want to open a clinic one day, or promote your book, or speak on stages.
- You’re tired of being clinically excellent yet invisible to the very patients who need you.
- Maybe you're experiencing "professional jealousy" and tired of seeing other clinicians ahead of you.
- Because deep down, you know your impact was never meant to stop at your consultation room, you’re here to educate, to inspire, and to help combat the flood of health misinformation online, whilst increasing your own opportunities.
You made the right call, because the truth is, in today’s healthcare landscape, the clinicians with the strongest personal brands get the patients, the media opportunities, and build the portfolio career, not the ones with the most qualifications or longest working hours.
And that’s exactly what we’re here to help you build.
Step by step.
Instead of guessing
What if you could say yes to every opportunity that came your way: the new patients, the media requests, even the speaking invites that once felt out of reach?
Inside Digital Healthcare Leaders, you’ll find step-by-step lessons for every part of building your personal brand. From filming your first video to handling press enquiries, you’ll have the tools, scripts, and frameworks you need to show up confidently, attract patients, and open new doors for your career.
What is the time commitment for the programme?
Who is this training for?
Are there any in-person engagements?
What happens if I can’t attend the live sessions?
Can I purchase it as a business?
Can I get VAT receipt?
Is this a CPD training?
Will this help me stay compliant with GMC social media guidelines?
What our current students say
about the programme
Why does a personal brand matter in 2026?
- The patient journey now begins online not when they walk into your clinic. This means they will Google you and see if you are a right fit for them. What shows if I were to search you online now?
- Almost seven in ten of people (67%) say that they would consider using private healthcare (Source: IHPN)
- If you think having an online presence is difficult, that's great because so do your peers & colleagues. The disruptors will get the first mover advantage
- Misinformation online is at the highest it has ever been, as a clinical leader, you have the right to shape public health by being at the forefront of the conversation
Master your Personal Brand
Skip the trial and error. Learn our proven personal branding system for healthcare professionals so you can grow your professional reputation fast without paying £10,000s or doing it blindly for years without a strategy.
What You’ll Get
✔ Our ENTIRE Personal Branding System (step-by-step training)
✔ Proven short-form video templates you can copy & launch immediately
✔ Insider strategies to avoid costly mistakes most beginners make
✔ LIFETIME ACCESS to updates
✔ Support inside the members-only community
✔ Coaching Sessions to that make it impossible to not succeed
✔ 100% full refund if you find that the programme is not the right fit for you within 90 days of purchase
Dr Matthew Dennison, Student of the First Digital Healthcare Leaders Cohort said
"I was looking to use social media to market my practice, grow my personal brand but I didn't really know how to do it, where to start, the technicalities of it. I was an absolute novice. I turned to Digital Healthcare Leaders for help and they delivered! They are very warm, friendly, helpful and clear even for people who were ridiculously basic in their understanding like me. They led me by the hand through the process, step by step, you press this button, toggle this etc. I found it really valuable and helpful. Lots of strategic help, how to put healthcare content out there that resonate with people within regulatory frameworks. I can't recommend them highly enough. If you are thinking about using social media more in whatever capacity, I would highly endorse Digital Healthcare Leaders, it's a great investment of your time and money!"
"I keep meaning to [start my personal brand] and I kept putting it off until..."
Expert Consultant Spinal Surgeon
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DISCLAIMER: For best results, think of this training as you would think of university-level training: undertake it seriously and studiously, and you may see incredible results – but none are promised or guaranteed. We’ve made every effort to represent accurately the products we offer and their potential. However, we and our materials make no guarantee of results, nor should you misinterpret the figures used. Where a testimonial suggests or states results of any kind, you should not expect the same results unless your business, efforts and resources are exactly as the testimonial-giver. We avoid forward-looking statements, but should you find one, it is intended to express our opinion of earnings/future potential. Purchasing or subscribing to Digital Healthcare Leaders does not offer you or any entity the rights to reproduction, distribution or resale of any part of the program, of any kind.